Work - Laphroaig iPhone App

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Why an app?

The most common query on the Laphroaig website, Facebook page and Twitter is “where can I find Laphroaig?”

Creating an app that allows people to locate venues that serve/sell Laphroaig is not only great for consumers but also great for Laphroaig – the easier it is to find the product = the easier it is for consumers to purchase. The nature of the app also encourages conversation around the product and the venues, thus increasing awareness via social networking.

Main features of the app

  • Search for a bar/pub/restaurant that sells Laphroaig
  • Search for a retail outlet (supermarket / liquor store etc) that stocks Laphroaig
  • Look for a review of a location that stocks Laphroaig
  • Add a review for a location that stocks Laphroaig
  • Check-in at location
  • Search for friends nearby
  • Augmented reality map

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